Guide Access
The brochure-to-platform self-audit
Use this to score whether your current site is only informing visitors or actually supporting operations. If two or more areas score low, the issue is usually structural, not cosmetic.
10-minute scorecard
Acquisition surface
1 / 5Does the public site move people into one measurable action or stop at brochure-level information?
Operational handoff
2 / 5When a lead, registration, or booking arrives, does it enter one shared workflow or split into email and spreadsheets?
Decision visibility
2 / 5Can the team see status, bottlenecks, and next actions without asking three people for updates?
What a real platform includes
- One public action that maps cleanly to one internal workflow
- Role-based visibility for the people who act on the request
- A single source of truth instead of parallel inboxes and sheets
- A prototype boundary small enough to test in 14 days
Quick rule
If a lead or registration still needs a human to retype, forward, or reconcile it, your website is still a brochure with extra steps.
Decide your next move
Keep as-is
The workflow is low-frequency and the cost of change is higher than the current drag.
Patch next
The workflow is valuable but only one handoff or visibility gap is creating friction.
Rebuild now
The workflow touches revenue, enrollment, or service delivery and breaks every week.